Some of my best friends, who I see multiple times a week, live just south of me along a main road here in Austin. I drive down it every single time I go to their house. And for weeks now, my eyes and sensibility have been stung by Budweiser’s new designated driver ad on a big old billboard (this is really similar to the one I see, except mine is a blond woman):
The image is of a pretty woman, who is shown from the shoulders up, smiling and looking at the viewer. To her left it says, “wanna go home with ME tonight? i’m the designated driver”. Except that “ME” is HUGE. It’s the biggest word, followed by “tonight?” The other parts of the message are difficult to read, especially when driving 45mph at night.
Basically all you can make out is a pretty woman smiling at you and the words “ME tonight?”. Nice.
The whole point of the message – make sure when you drink, have a designated driver – is completely lost. Instead, all you get is Budweiser = sexually available lady (“Do you want me tonight? Drink some Budweiser!”).
On their website, I plucked these images:
So, there are two dudes on the website. I would love to hear from someone if you see a billboard with a dude on it (this blogger did see the man version of the ad and was still creeped out by the campaign).
These billboards appear simply to sell a sexually available woman and Budweiser together. Not that I expect more from Budweiser:
But that doesn’t mean I don’t absolutely hate having to drive by such a disgusting ad that makes me think of all the poor women who are sexually assaulted after visiting the bar and meeting an asshole who thinks she is sexually willing simply because she is drinking and at a bar (and I’m not the only one who thinks this about these ads). Thanks, Budweiser, for reminding us of that. You and the rape culture you promote sucks.