Watch this and try not to smile:
Any interesting response to this commercial is the attempt to determine the gender of the child under the mask.
I love that the one single bedroom we see Vader in is gendered to represent a little girl’s room. I know that VW confirmed it was a boy who played Vader but I want to believe that under that mask is a little girl who LOVES Star Wars (we know they are out there). Because, why not?
I almost want to ask, “Do you think it’s a boy or girl”? That’s a stupid question, though. Because it doesn’t matter. The kid could be both and that’s awesome. Thanks, VW, for not forcing this child into a gender. Thanks for letting all kids and adults who see this imagine themselves as that child. That’s cool shit.